About Real Estate Websites – Why Use a Blog?

“Blogs can do anything regular websites can do,
but they also do lots of other cool stuff.”

• Blogs are Easy to Update & Edit
  • The back end is designed for “non-techy” people
  • Great results without needing to know HTML
• Blogs have a Good Navigation Structure
  • When a page or post is published, links are added
    throughout the site to make it easier for people and
    search engines to find relevant information
• Blogs are Search Engine Friendly
  • They automatically create relevant
    • Page Titles
    • URL’s
    • Sitemaps
    • Meta Tags
  • They also automatically submit to search engines
• Blogs are built on Web 2.0 Technologies so they work great with the Social Web
  • 70% of internet traffic is on the “Social Web”. If you
    ignore it, you’re missing out.
  • Built-in Comment System
  • RSS Feeds (posts & comments)
  • Social Sharing and Bookmarking Widget
  • Easily link to your social profiles
• Blogs have a Better Reputation
  • Split tests using the same copy – only changing the
    word website to blog increased response rate by over
    300%.